How to Add Meta Pixel to Wix

How to Add Meta Pixel to Wix

Track Facebook and Instagram ad performance on your site.

Intermediate
12 min read
For: Wix Editor & Wix Studio

Last checked August 2026. Wix changes its interface often — if something looks different, the underlying steps usually still apply.

Step 1: Create the pixel

In Meta Events Manager create a pixel and copy its ID.

Step 2: Open Marketing Integrations

In your Wix dashboard, under Marketing & SEO.

Step 3: Connect Meta Pixel

Click Connect on the Meta tile and paste the ID, or sign in to link the account directly.

Step 4: Verify

Use the Meta Pixel Helper browser extension on your live site to confirm the pixel fires.

Note: Cookie consent settings can prevent the pixel firing for some visitors. That is expected and correct.

How to Add Google Tag Manager to Wix

Manage all your tracking codes from one place.

Intermediate
15 min read
For: Wix Editor & Wix Studio