How to Add Google Tag Manager to Wix
Manage all your tracking codes from one place.
- Intermediate
- 15 min read
- For: Wix Editor & Wix Studio
Last checked August 2026. Wix changes its interface often — if something looks different, the underlying steps usually still apply.
Step 1: Create a Tag Manager container
In Google Tag Manager, create a container for your website and copy the GTM-XXXXXXX ID.
Step 2: Open Marketing Integrations in Wix
Dashboard, then Marketing & SEO, then Marketing Integrations.
Step 3: Connect Google Tag Manager
Click Connect on the Tag Manager tile and paste your container ID.
Step 4: Publish the container
Tags do nothing until you click Submit and publish inside Tag Manager itself.
Step 5: Test with preview mode
Use Tag Manager's preview mode against your live site to confirm tags fire.
Careful: Do not add Google Analytics through both Tag Manager and the Wix Analytics tile. You will double-count every visit.
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How to Add Meta Pixel to Wix
Track Facebook and Instagram ad performance on your site.
- Intermediate
- 12 min read
- For: Wix Editor & Wix Studio
