Do I need Google Tag Manager as well?

No. For a straightforward Wix site the direct Google Analytics connection is enough. Tag Manager is useful once you are running several tracking tools.

Why is Google Analytics showing no data?

Usually the site is not published, the Measurement ID has a typo, or your own visit is being blocked by an ad blocker.

How to Add Google Analytics to Wix

Connect GA4 so you can see how many people visit and what they do.

Beginner
15 min read
For: Wix Editor & Wix Studio

Last checked August 2026. Wix changes its interface often — if something looks different, the underlying steps usually still apply.

Google Analytics tells you how many people visit your website, which pages they read and where they came from. Wix has a built-in place to add it, so you do not need to touch any code.

Note: You need a Wix premium plan to add third-party tracking tools to a site.

Step 1: Create a Google Analytics property

Go to Google Analytics, create an account if you do not have one, and create a GA4 property for your website.

Step 2: Copy your Measurement ID

In the data stream for your website, copy the Measurement ID. It looks like G-XXXXXXXXXX.

Step 3: Open your Wix site dashboard

Select the site in your Wix account and open the dashboard, not the editor.

Step 4: Go to Marketing Integrations

In the left menu open Marketing & SEO, then Marketing Integrations. You will see a tile for Google Analytics.

Step 5: Connect and paste the ID

Click Connect on the Google Analytics tile and paste your Measurement ID. Save.

Step 6: Check it is receiving data

Open your live website in another tab, then look at the Realtime report in Google Analytics. You should appear within a minute or two.

Careful: If nothing shows up, confirm the site is published, the ID has no stray spaces, and that an ad blocker is not blocking the tracking script in your own browser.

Tip: Add Google Search Console as well. Analytics tells you what people did on your site; Search Console tells you what they searched to find it.

Common questions

Do I need Google Tag Manager as well?: No. For a straightforward Wix site the direct Google Analytics connection is enough. Tag Manager is useful once you are running several tracking tools.
Why is Google Analytics showing no data?: Usually the site is not published, the Measurement ID has a typo, or your own visit is being blocked by an ad blocker.